If you can measure it, then you can manage it. In agriculture, the ‘it’ you are dynamically managing is a combination of your product (the crop) and your most valuable asset (your land). But what do you measure? What can you measure and how do you measure it?

Advances in engineering, agronomy, and data science provide great promise for optimizing agricultural production, but without a thorough site characterization these tools cannot be deployed to their fullest capacity. Terms like precision management, variable rate technology, artificial intelligence, machine learning, and dynamic modeling are not fully enabled in agriculture without the creation of a digital twin. The field-scale digital twin is necessary in order to get to the next level of optimization in agriculture because it gives the manager many more measurements and enables continuous improvement.


What agriculture needs right now is a way to fully take advantage of these advances at the field-scale. LandScan has developed the only technology in the world that digitally synchronizes high resolution analytical quality vegetation sensing with unique in-situ digital soil profile scanning to create a digital twin of each agricultural field.

The resulting information infrastructure is used to perform revolutionary analytics that enable never-before possible insights and decision support for crop and land management.


Our team comprises experts across many disciplines that invent, create, and deploy unique sensors and analytical tools for practical use in the real world. We are passionate and genuinely interested in our work and we see our mission as helpful to mankind and all living creatures. When we succeed the world is a better place. We are also the only team of people in the world who have envisioned, designed, built, commercialized, and deployed digital soil mapping and remote sensing technology on every continent (excluding Antarctica).

Leadership Team

Dan Rooney, PhD
Chief Executive Officer

Successful entrepreneur, inventor, and executive with 20+ years of experience in geotechnical and agricultural ventures.

Jeff Dlott, PhD
Chief Operating Officer

Dedicated, credentialed professional and successful entrepreneur with 30+ years of experience in agricultural science and sustainability. 

Stephen Farrington, PE
Chief Technology Officer

Accomplished research engineer, R&D manager, and innovator with 20+ years of experience in sensors and algorithm development.

Woody Wallace
Chief Product Officer

Innovative technology leader with 20+ years of experience and a  history of developing innovative products and services for ag and geospatial.

Technical Laboratories

Our mission of creating a platform that digitally synchronizes the relationship between the growing environment and plant performance and behavior leverages the close coordination of three distinct, but related technical laboratories. Each lab Director is a leader in their field who inspires our team.

Remote Sensing Lab
Jack Paris, PhD

Inventor, director and long-standing consultant with 50+ years of experience in remote sensing, algorithms, coding, teaching and leadership. 

Agronomy Lab
Robert Wample, PhD

Plant Physiologist with 40+ years in plant-related science. Proven track record of expertise in crop management and coordination with industry.

Sensor Lab
Greg Anderson

Veteran Engineer with 40+ years of industry knowledge and experience in developing, integrating and testing diverse technologies to form complete systems and solutions.

Our Amazing Team

Science and Technology Advisors

Patrick Brown, PhD

Dr. Brown is a Distinguished Professor at University of California, Davis and serves as an Advisor to LandScan in the areas of plant nutrition, plant physiology, technology development and application to optimize fertilizer use, and advanced harvesting systems in nut crops, citrus, and row crops.  

Andreas Velten, PhD

Dr. Velten is an adviser at Landscan and an Educator, researcher, inventor and author with 15+ years of diverse experience among the differing fields. 35+ publications, 10+ awards and honors and co-inventor of 8+ patents.

Tom Rice, PhD

In addition to being an advisor to Landscan, Dr. Rice is an author, Professor and Certified Professional Soil Scientist with 30+ years of industry experience. He specializes in advisement of soil mapping, soil geochemistry, land management, and vineyard soil management.

John Norman, PhD

Dr. Norman is a Fellow in the American Society of Agronomy and in the Crop Science of America, and is co-author of a widely used text entitled “Introduction to Environmental Biophysics”. He has published 203 refereed publications in the scientific literature in 57 different professional journals and books.

Sabine Grunwald, PhD

Dr. Grunwald is Scientific Advisor at Landscan and Professor at the University of Florida. She has research expertise in pedometrics, AI modeling, soil and landscape modeling, soil and terrestrial carbon assessment, digital soil mapping, proximal soil sensing, and geoscience applications.

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Reserve Service for 2023 Field Season

Thank you for your interest in LandScan’s services. 

We are currently taking reservations for the 2023 season.  Reservations require a $99 fee to hold your place in-line.  Once your reservation is placed, our team of experts will contact you to develop a work plan and cost estimate.  The fee does not guarantee we will be able to provide service in your region in 2023.  However, it is fully refundable until the job is scheduled.  Please note that we will be prioritizing US-West before other regions.